The Power of Why: Breaking Out in a Competitive Marketplace
C Richard Weylman and Greg Ostergren
9780544026889
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Offers easy to follow strategies for companies of all sizes to help win and retain customers by practicing buyer-centric thinking that explains what's in it for me? to interest and engage the target audience. 30,000 first printing.
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ISBN:
9780544026889
Dimensions (WxH):
6.0 x 8.75
Publisher:
New Harvest
Publication Date:
April 23, 2013
